Complete Digitalization of Core Shipping Operations
From Spreadsheets to Global Shipping Ops
Global Logistics, One Platform
Brunoni, Switzerland's largest independent liner agency, was drowning in manual processes. We built a platform that digitized quotations, bookings, and task management—turning grumpy employees covered in paperwork into focused professionals managing 10x the volume.
The MyBrunoni management portal transforms every booking into a structured task checklist. The 'My Day' feature gives each employee a clear quest list—no more wondering what to work on next. Deadline tracking with visual alerts ensures no cutoff is missed.
Complete Digitalization of Core Shipping Operations
From challenge to transformation
The Approach
We built the MyBrunoni platform: a customer portal for searching ships, requesting quotes, and generating bookings automatically, plus a management portal that turns bookings into task checklists. The 'My Day' feature gives each employee a clear quest list. Built-in comments keep all communication in context. Integration with legacy accounting systems, carriers, and ERP eliminated errors. Real-time updates mean customers always know their shipment status.
The Challenge
Shipping is complex: multiple carriers, countless documents, dozens of integrations with 3rd party systems. Brunoni's team was buried in manual quotation and booking processes. Customers had no visibility into shipment progress. Internal communication was scattered across email and phone calls. They needed full digitization without disrupting ongoing operations.
Digitizing a 50-Year-Old Workflow
Brunoni is Switzerland's largest independent liner agency, handling global shipping operations for clients across Europe and beyond. Their operation was buried under paper—quotation requests via fax, booking confirmations via email, status updates via phone calls. They approached SpiceFactory to transform their operations from paper-first to digital-first, without disrupting the carefully choreographed workflows that kept ships moving on schedule.
We went from grumpy employees buried in paperwork to focused professionals handling 10x the volume with a smile.
— Nenad, CEO of Brunoni
Task-Driven Operations, Zero Paper
The MyBrunoni management portal transforms every booking into a structured task checklist. The 'My Day' feature gives each employee a clear quest list—no more wondering what to work on next. Deadline tracking with visual alerts ensures no cutoff is missed.
Impact Across the Shipping Lifecycle
End-to-end digitization that transformed shipping operations from paper to platform.
For Customers
- Instant Quotes — Search sailing schedules and request quotes without waiting for email responses
- Real-Time Tracking — Complete visibility from port to port, no more calling to ask 'where's my shipment?'
- Self-Service Bookings — Automatic generation with all required documentation
- Document Access — All paperwork in one place, always up to date
For Cost Efficiency
- 10x Processing Speed — Staff handle ten times the booking volume with same headcount
- 90% Manual Work Reduction — Digital workflows replace fax, email, and spreadsheets
- Zero Double-Entry Errors — Integration layer syncs accounting, carriers, and ERP
- Faster Time-to-Revenue — Automated quotation-to-booking pipeline cuts cycle time
For Operations
- Task-Driven Workflow — Every booking auto-generates structured task checklists
- My Day Feature — Each employee gets a clear daily quest list of priorities
- In-Context Communication — All comments tied to specific bookings, no scattered emails
- Real-Time Architecture — Firebase and GraphQL deliver instant updates across all users
The MyBrunoni Platform
- MyBrunoni Customer Portal — Self-service platform for searching ships, quotes, and bookings
- Management Portal — Booking-to-task conversion with 'My Day' prioritized work queues
- Integration Layer — Bidirectional sync with legacy accounting, carriers, and ERP systems
- Real-Time Architecture — Firebase + GraphQL for instant updates across all users
- Document Management — Centralized storage with version control for all shipping documents
- Performance Analytics — Staff efficiency metrics and deadline tracking
- Mobile-Ready PWA — Offline support for field workers and on-the-go access
A New Way to Ship
Brunoni's team went from reactive chaos to proactive orchestration. Staff process 10x the volume they did before. Manual work dropped by 90%. And customers have complete visibility into their shipments for the first time. This is what happens when a shipping company partners with a product studio that understands both logistics complexity and user experience.
What if your entire shipping operation fit in one platform?
We digitize complex logistics workflows — replacing spreadsheets with intelligent systems that process quotes 10x faster and give your team real-time control over global operations.
