AI-First Event Management, Incubated and Spun Out
40% Engagement. 270% More Ratings.
Conversations That Convert
The $1.5T events industry was stuck with apps nobody downloads. We incubated Sava in our venture studio—an AI event platform that hit 40% engagement and 270% more ratings through messaging channels attendees already use. Then spun it out as its own company.
Beyond the chatbot, Sava includes web widgets for venue displays showing live session ratings, attendee questions for moderators, social wall content, and announcements. The bot and venue displays work together—attendees ask questions via chat and see them appear on screen.

AI-First Event Management, Incubated and Spun Out
From challenge to transformation
The Approach
We built Sava as an AI-first event management platform accessible via messaging channels attendees already use. No download, no login—just message the bot. NLP trained on event-specific intents understands natural language queries about schedules, speakers, and venues. Live Q&A lets attendees ask questions displayed to moderators in real time. Rich templates (cards, carousels, quick replies) create a native messaging experience. Venue display widgets show ratings and questions on screens throughout the event space.
The Challenge
The event management industry was stuck in a loop: build an app nobody downloads, print schedules nobody keeps, and hope attendees figure it out. At best, 20% download the official conference app. Organizers had no real-time feedback loop, no way to engage attendees at scale, and no data to improve future events. The $1.5T global events industry needed an AI-first approach—not another app.
AI-First Event Engagement
Sava was incubated inside SpiceFactory's product venture studio—the same approach we use to build category-defining products from zero to one. We identified a broken industry, validated the hypothesis at real conferences, and spun Sava out as its own entity once product-market fit was proven. This is how a product venture studio works: we don't just build for clients—we build companies. Sava went from whiteboard concept to deployed AI platform serving thousands of attendees, proving that conversational AI could replace traditional event apps entirely.
40% of attendees engaged with the bot—double what traditional apps achieve. Zero downloads required.
Chatbots That Replace Apps
Beyond the chatbot, Sava includes web widgets for venue displays showing live session ratings, attendee questions for moderators, social wall content, and announcements. The bot and venue displays work together—attendees ask questions via chat and see them appear on screen.
Measurable Event Impact
Conversational AI that doubled engagement and tripled feedback collection.
For Attendees
- Zero Downloads — Access everything via Facebook Messenger, no app install required
- Natural Language — Ask 'What's happening at 3pm?' and get an actual answer, not keyword matches
- Live Q&A — Ask questions displayed to moderators directly from the chat interface
- Real-Time Updates — Room changes, delays, and announcements pushed instantly
For Event Revenue
- 40% Engagement — Double the 20% adoption rate of traditional conference apps
- 270% More Ratings — Contextual prompts and low friction drive dramatically more feedback
- Sponsor Integration — Rich card templates enable branded content and promotions
- Zero Infrastructure Cost — No app store deployment, no servers for attendees to download from
For Organizers
- Rich Analytics — See which sessions get most questions, highest ratings, and best engagement
- Venue Displays — Web widgets show live ratings and Q&A on screens throughout the venue
- Contextual Prompts — Bot automatically asks for feedback at the right moment after sessions
- Conference-Trained NLP — Bot understands schedule queries, speaker lookups, and location questions

The Sava AI Platform
- Sava AI Chatbot — Facebook Messenger bot with conference-trained NLP and natural language understanding
- Schedule & Speaker Engine — Real-time lookup for sessions, speakers, and room information
- Live Q&A System — Attendee questions displayed to moderators on venue screens
- Session Rating System — Contextual feedback prompts that generated 270% more ratings
- Venue Display Widgets — Web widgets for live ratings, Q&A, social wall, and announcements
- Rich Template System — Cards, carousels, and quick replies for native messaging experience
- Analytics Backend — Engagement tracking, session popularity, and feedback aggregation
Engagement Transformed
Sava proved that AI-first event management could double industry engagement benchmarks. 40% attendee engagement—double the 20% standard. 270% more session ratings than traditional apps. Zero downloads required. The platform now operates as an independent entity, a testament to SpiceFactory's venture studio model. This is what happens when a product studio doesn't just serve clients—it builds the future of entire industries.

What if your users engaged without downloading anything?
We build conversational AI products that meet users where they already are — Messenger, WhatsApp, web — delivering 270% more engagement than traditional apps.

Selected Work
2014 - 2026