Guest Discovery, Activation & Revenue Intelligence for Hotels
35% More Ancillary Revenue. 50% Upsell Conversion.
Revenue Hidden in Guest Data
Hotels had guest data scattered across PMS, POS, and CRM systems—but no way to turn it into personalized experiences or revenue. We built LasoExperience, a guest engagement platform that uses AI to know each guest, activate them at the perfect moment, and convert every interaction into an upsell opportunity.
The platform integrates seamlessly with hotel technology stacks—Oracle Hospitality, Opera, Maestro, Book4Time, Seven Rooms, HotSOS, and Alice—pulling real-time guest data to create unified profiles that power every interaction.
Guest Discovery, Activation & Revenue Intelligence for Hotels
From challenge to transformation
The Approach
We engineered LasoExperience as an intelligent guest engagement platform that unifies data from PMS, POS, and CRM systems into a single guest profile. AI-powered activation rules deliver hyper-personalized offers—room upgrades, spa packages, dining reservations—at the exact moment guests are most likely to convert. The React Native mobile app serves as a digital concierge across iOS, Android, and web, while the management dashboard gives staff real-time visibility into guest preferences and revenue opportunities.
The Challenge
Hotels sit on mountains of guest data—booking history, dining preferences, spa visits, loyalty tiers—but it lives in disconnected systems. Staff can't personalize service at the moment it matters. Upsell opportunities vanish because the right offer never reaches the right guest at the right time. And every hotel brand needs a unique experience without rebuilding from scratch.
Building the Guest Intelligence Layer
LasoExperience was born from a vision to transform how hotels understand and engage their guests. Rather than building another contactless check-in app, we set out to create the hospitality industry's first true guest intelligence platform—one that turns passive data into active revenue. SpiceFactory embedded as the product and engineering lab from day one, owning strategy, design, and full-stack development across mobile, web, and backend systems.
Every guest interaction is now a data point that makes the next one better. That's how you turn hospitality into a revenue engine.
— Michael, COO of LasoExperience
Data-Driven Upsell at the Perfect Moment
The platform integrates seamlessly with hotel technology stacks—Oracle Hospitality, Opera, Maestro, Book4Time, Seven Rooms, HotSOS, and Alice—pulling real-time guest data to create unified profiles that power every interaction.
Measurable Revenue Impact
Measurable impact across guest satisfaction, revenue, and operations.
For Guests
- Hyper-Personalized Stays — AI learns preferences from every touchpoint and adapts in real-time
- Smart Activation — Right offer, right guest, right moment across web, mobile, and SMS
- Digital Concierge — Room service, spa, activities, and room controls from one app
- Seamless Journey — Pre-arrival to post-stay engagement that builds loyalty
For Hotel Revenue
- 35% More Ancillary Revenue — Smart upselling turns guest data into direct bookings
- 50% Conversion Rate — Personalized activations outperform generic promotions 5:1
- 125 Hours Saved Monthly — Automation replaces manual front-desk tasks
- White-Label Scale — One platform deployed across multiple hotel brands
For Hotel Operations
- Unified Guest Profile — PMS, POS, CRM, and loyalty data in one view
- Real-Time Dashboard — Monitor requests, upsells, and satisfaction live
- AI-Powered Insights — Predict guest needs before they ask
- Multi-Property Management — Portfolio-wide visibility and control
The Guest Intelligence Engine
- Guest Intelligence Engine — AI that builds unified guest profiles from PMS, POS, CRM, and loyalty data
- Smart Activation System — Rule-based upselling that delivers personalized offers at optimal moments
- Guest Mobile App — React Native concierge for iOS, Android, and web with room controls
- Management Dashboard — Real-time operations portal with guest insights and revenue tracking
- AI Messaging — Automated guest communication with natural language understanding
- White-Label Platform — Brandable experience customizable per hotel property
- PMS Integration Layer — Seamless connection with Oracle, Opera, Maestro, and 20+ systems
- Revenue Analytics — Ancillary revenue tracking, conversion funnels, and ROI reporting
Revenue Unlocked
LasoExperience transformed guest interactions from generic to hyper-personalized. Hotels using the platform see 35% more ancillary revenue, 50% upsell conversion rates on personalized offers, and 125 hours saved monthly at the front desk. The platform now powers guest experiences at major resort brands including Sunseeker Resorts and Benchmark Hospitality. This is what happens when hospitality meets intelligence engineering—every guest interaction becomes a data point that makes the next one better.
What if your hotel knew what every guest wanted — before they asked?
We build AI-powered guest intelligence platforms that unify your data, predict preferences, and deliver hyper-personalized offers that drive 35% more ancillary revenue.
